The human behind the work.

I'm Demian, a brand identity designer and graphic designer originally from Arad, Romania, now based in Enschede, the Netherlands. I've been creating since the age of 12, starting out in PaintTool SAI and now working daily in Illustrator and Photoshop. Over the years I've shipped hundreds of projects and built 50+ brand identities, from local cafés to my own online clothing brand, Mad Cartoons.

I founded Web Creator and organised its launch event with Auto Schunn (Mercedes-Benz), and my work has been featured in local press and on Joy FM Arad. I've worked with long-term clients like Cafein Coffee Place (3+ years) and Agronomo Arad on branding, packaging and modern websites.

Alongside design, I'm an International Business student at Saxion University of Applied Sciences, which shapes how I think about brand strategy and business-focused website audits. I also work as a Student Coach and Student Ambassador, and I'm actively involved in the E³UDRES² European university alliance and its initiatives.